C L I E N T: Waubonsee Community College
P R O J E C T: “Make It Real” TV Campaign
A G E N C Y: Movéo
THE BACKSTORY
Leveraging the success stories of five Waubonsee students, I concepted and wrote a series of upbeat, comic-book-come-to-life TV spots designed to break through the college commercial clutter in Chicagoland. Anchored by the theme line, “Make it Real,” the spots positioned Waubonsee as a school that empowered people to realize their dreams.