C L I E N T: Lavazza
P R O J E C T: Always-On Social Posts (Instagram/Facebook)
A G E N C Y: Blast Radius
THE BACKSTORY
Lavazza is Italy’s favorite coffee, but here in America, hardly anyone knows it exists. To broaden its appeal, we used social media to target two distinct audiences — foodies and older Millennials. With a content mix that carefully balanced coffee-focused content with experimental, fun concepts, Lavazza slowly began to make inroads in America.
Halloween Series
POST COPY
Something wicked this way comes… #Halloween #coffeebeans
POST COPY
Turn back now. Before it’s too late. #Halloween #coffee
POST COPY
Watch til the end. If you dare. Happy #Halloween
Always-On Content
POST COPY
Great view, great coffee — it doesn’t get any better. ❤ Show us where you coffee using #mycupmyspot. #coffeebreak #regram @damonshuler
POST COPY
A little nosh is always good with that first cup. #HomemadeBreadDay #coffeevibes
POST COPY
After nine long years, our coffee-loving Lorelai is back! 🙌 Forget #BlackFriday — we’re grabbing a cup and binge-watching the new #GilmoreGirls ☕ #coffeetime
POST COPY
Winter is here, people. Boost your immune system with a tasty cinnamon ginger coffee recipe 💪 #artofbrewing #healthy #coffeetime