C L I E N T: Outback Steakhouse
P R O J E C T: Always-On Social Media (Instagram)
A G E N C Y: Blast Radius
THE BACKSTORY
Outback Steakhouse needed a creative way to consistently engage its loyal, yet budget-conscious customer base on social media. So we created eye-catching, lighthearted content around the chain’s varying promo windows.
Promotional Window: Steak and Unlimited Shrimp
POST COPY
Shrimp is a dish best served endless 🍤🍤🍤. Back for a limited time.
POST COPY
“No shrimp left behind.” The official motto of endless shrimp — back for a limited time.
POST COPY
Line ‘em up and knock ‘em down. Endless 🍤🍤🍤 is back for a limited time.
POST COPY
It’s okay to get a little something for yourself, right? 😜 Buy a $50 gift card, get a bonus $10 gift card FREE.
Promotional Window: Bloomin’ Big Steaks
POST COPY
Eat big or eat at home! 😜
POST COPY
Look at that mouth-watering dollop of garlic butter 🙌
POST COPY
More than a pound of juicy, tender beef. Think you could finish it? 🤔
POST COPY
Two tails. One you. Two against one. Who’s going down?! 👊
Promotional Window: Bloomin’ Big Steaks (Instagram Triptychs)
POST COPY
The 35 oz. Tomahawk. #BowDown to the king
👑
POST COPY
It’s so big…
POST COPY
An app…
POST COPY
Victoria’s Filet Mignon. Bow to the #queen 👑
POST COPY
We couldn’t fit it all…
POST COPY
For every…
POST COPY
Meet the royal prince — the 22 oz. ribeye. 👑
POST COPY
In one post.
POST COPY
Craving.